> For the complete documentation index, see [llms.txt](https://www.saalse.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.saalse.com/hello-world/2000.md).

# '00 Experience

Details about my earlier career in startups, web dev, and ecommerce

## Web Development, Online Marketing

In 2001, I founded [Duma](http://web.archive.org/web/20080630181340/http:/www.dumagency.ru:80/p.php), a freelance agency specializing in web design, development, and online marketing for SMBs, during high school and university. 

Later in 2008 I joined [Kitty Hub](http://web.archive.org/web/20110515141103/http:/kittyhug.ru/) as a partner, leading development a [video streaming](https://web.archive.org/web/20120216164814/http:/ctc.ru/) platform for a TV holding (NASDAQ: CTCM) targeting 5M MAU.

## Ecommerce

[Eurodom](http://web.archive.org/web/20090819141326/http:/www.eurodom.ru/): Head of eCommerce for a nationwide household goods chain with 100K+ SKUs. Doubled sales through UX and online marketing. Streamlined call center, warehouse, and delivery operations.

Azbuka Rosta: Head of eCommerce for an online baby store with 2,000 products. Cut delivery time to 1-2 days, reduced transaction costs, and automated stock and pricing updates.

[Nextore](http://web.archive.org/web/20101031072637/http:/nextore.ru/): Founded an e-commerce consulting firm. Clients included Atlantic, Calvin Klein, and Mexx distributors. Services spanned accounting, legal, logistics, and tech development.

• Public Speaking: Moderated and spoke at key e-commerce events in Moscow, Kyiv, Saint Petersburg, and Dnipro.

• Community: Created and managed LiveJournal's "ru\_ecommerce", a hub for e-commerce discussions.